21 self-hosted Google Analytics alternatives

Google Analytics is Google's widely used web and app analytics service that tracks traffic, engagement, and conversions. It is offered free with a premium enterprise tier. These open-source apps let you replace Google Analytics with software you host and control yourself.

Best self-hosted Google Analytics alternatives

Umami

Web Analytics

Simple, fast, privacy-focused web analytics

Replaces Google Analytics

★ 38.1k Easy setup MIT

PostHog

Web Analytics

Open-source product analytics platform

Replaces Google Analytics, Mixpanel

★ 37.5k Hard setup MIT

Plausible

Web Analytics

Lightweight, privacy-friendly website analytics

Replaces Google Analytics

★ 28.4k Medium setup AGPL-3.0

Matomo

Web Analytics

Powerful, privacy-respecting web analytics platform

Replaces Google Analytics

★ 21.7k Medium setup GPL-3.0

GoAccess

Monitoring & Status

Real-time web log analyzer and interactive viewer

Replaces Google Analytics

★ 20.8k Easy setup MIT

Rybbit

Web Analytics

Open-source, privacy-friendly Google Analytics alternative

Replaces Google Analytics, Mixpanel

★ 12.6k Medium setup AGPL-3.0

Fathom Lite

Web Analytics

Simple, open-source website analytics

Replaces Google Analytics

★ 8k Easy setup MIT

OpenPanel

Web Analytics

Open-source web and product analytics in one tool

Replaces Mixpanel, Google Analytics

★ 6.3k Medium setup AGPL-3.0

GoatCounter

Web Analytics

Easy and privacy-friendly web analytics

Replaces Google Analytics

★ 5.9k Easy setup EUPL-1.2

Ackee

Web Analytics

Self-hosted, privacy-focused analytics tool

Replaces Google Analytics

★ 4.7k Easy setup MIT

Shynet

Web Analytics

Modern, privacy-friendly, detailed web analytics

Replaces Google Analytics

★ 3.1k Easy setup Apache-2.0

Tianji

Web Analytics

Insight hub combining analytics, uptime, and server status

Replaces Google Analytics

★ 3.1k Medium setup Apache-2.0

Open Web Analytics

Web Analytics

Self-hosted web analytics with click and heatmap tracking

Replaces Google Analytics

★ 2.7k Medium setup GPL-2.0

Counterscale

Web Analytics

Scalable web analytics that runs on Cloudflare Workers

Replaces Google Analytics

★ 2.1k Easy setup MIT

Vince Analytics

Web Analytics

Self-hosted, privacy-friendly web analytics in one binary

Replaces Google Analytics

★ 2k Easy setup AGPL-3.0

Litlyx

Web Analytics

AI-powered, privacy-first analytics in a single script

Replaces Google Analytics

★ 1.7k Medium setup AGPL-3.0

Swetrix

Web Analytics

Privacy-focused, cookieless web analytics service

Replaces Google Analytics

★ 1.1k Medium setup AGPL-3.0

Pirsch

Web Analytics

Privacy-friendly, cookie-free web analytics platform

Replaces Google Analytics

★ 1k Medium setup AGPL-3.0

Counter.dev Selfhost

Web Analytics

Minimalist privacy-respecting web analytics

Replaces Google Analytics

★ 1k Easy setup MIT

Offen Fair Web Analytics

Web Analytics

Transparent, fair web analytics that respects users

Replaces Google Analytics

★ 978 Medium setup Apache-2.0

Medama

Web Analytics

Privacy-focused website analytics with no cookies

Replaces Google Analytics

★ 636 Easy setup MIT

Compare Google Analytics alternatives

Switching from Google Analytics

Moving off Google Analytics means trading a managed subscription for a service you run yourself. The payoff is ownership: no per-seat pricing, no vendor lock-in, and full control of your data. Start with the option above that matches your setup-difficulty comfort level — every app links to a detailed specs page and head-to-head comparisons.